THE POWER OF THINKING LIKE A CUSTOMER
د.إfreeAbout this course
- Trends and context
- A framework for agile working
- Reframing business challenges
- Creating a roadmap and vision
- Move faster by being adaptive
- Work collaboratively and under pressure
- Identify and prioritise agile projects
- Putting them into practice
- Identify and liaise with social influencers
- Message amplification through media
- Identifying KPIs for business return
- Segmenting and targeting for success
- Empathy maps for customer types
- Data and tools to validate personas
- Methods to connect with segments
- Build customer journeys
- Analyse gaps and opportunities
- Activities and content to improve the funnel
- Segment audiences for personalisation
- Team innovation and idea creation
This workshop focuses on developing a customer-centric approach to planning communications and marketing, tackling subjects including customer journeys, segmenting audiences for personalisation, and empathy maps for customer types.