SHINING A LIGHT ON CONTENT MARKETING AND SEO
د.إfreeAbout this course
- The evolution of SEO
- The key elements of good SEO
- The process of SEO
- The tools used for SEO
- Keyword and competitive analysis
- On page and technical SEO
- Off page SEO, back links and outreach
- Measurement for SEO
- The pros and cons of Google Ads
- Building a robust strategy
- Account structures
- Targeting the best keywords
- Quality Score
- Successful bidding strategies
- Remarketing
- Successful measurement
- Content strategies
- The key elements of persuasion
- Creating a content schedule
- Generating ideas and creativity
- Multiple formats and repurposing
- Content and automated marketing
- Storytelling
- Content Marketing integration
This course highlights content marketing as the most effective method of building brand loyalty and growing sales, and explains the key elements of good SEO including on- and off-page SEO and the pros and cons of Google Ads.