• Emerging human behaviours
• Using behavioural insights
• New content for the new consumer
• Create improved experiences
• Move from text only to rich media
• The power of video
• AR, VR and 360 video in social media
• Continuous improvement for success
• Bring out creative ideas
• Understand production
• Work in an efficient and directed way
• Put in place the right metrics
• Target with Facebook Insights
• Write impactful copy
• Choose the right creative
• Use Facebook Ad Manager
• Create audience types
• Use retargeting
• Optimise content
• Analyse and measured

This workshop guides attendees on how to plan and create Social Media and Facebook campaigns, encompassing aspects such as writing impactful copy, putting in place the right metrics, using behavourial insights, choosing the right formats, and optimising ads.