PROGRAMME OVERVIEW
This programme has been developed to help you fast-track your company’s digital and marketing plans. It gives you the tools and knowledge you need to apply directly to your own business, including tried-and-tested marketing-strategy blueprints.
Companies that have a highly skilled and well-trained workforce achieve faster growth and higher annual returns for shareholders. Digital marketing is a complicated field – budget can be wasted easily if you don’t know what you’re doing, so it’s especially important for small businesses with limited budgets to get it right. Our role is to help our clients deliver the best possible marketing and digital programmes to propel their businesses forward.
Why choose this programme?
Great digital marketing drives sales at a fraction of the cost.
After working with the Google Training Academy and 100s of clients across the UAE and the world, we wanted to share these learnings with SMEs in an affordable way. This programme allows you to grasp core digital marketing theory and then immediately apply it to your businesses. Hiring marketing professionals can be expensive, so many smaller businesses prefer to do their marketing in-house. However, they don’t have the skills! This programme bridges the gap. Programme attendees learn the framework in a fast and interactive way. Equipping your staff with the knowledge and skills you need to plan and manage your own marketing will allow your business to thrive within a fast-paced digital world.
Learn to excel in your marketing, boost customer engagement and secure solid ROIs. Our SME Programme has been designed for you.
ROSIE SELDON
Managing Director and Google-certified trainer
Our training draws on international best practice and the learnings of Google Masterclasses round the world. We help business owners and professionals become digital role models and strategic thinkers.
“We are looking to create a ripple effect that will benefit all businesses and make them more efficient and successful.”
150 |
45 |
10 |
STRATEGY WORKSHOPS RUN |
GOOGLE WORKSHOPS FACILITATED |
COUNTRIES IN WHICH COURSES HAVE RUN |
HOW IT WORKS
APPLY THE LEARNINGS STRAIGHT AWAY
WORKSHOPS
Learn the core techniques needed to manage your business, sales and brand.
REAL-LIFE APPLICATION
Learn the techniques your business needs to grow, apply it straight away and see results.
COURSE MODULES COVERED
DIGITAL MARKETING PLAN
This course will address the what, why and how of digital marketing planning, highlighting the necessity of time management, accountability and task dependency when delivering a project. Attendees will produce a marketing plan which they will use as a template for all work moving forward.
SEARCH ENGINE OPTIMISATION (SEO)
SEO optimisation, highlighting both theoretical and technical aspects, useful when delivering a content-based project. Attendees will be expected to produce a SEO plan/strategy which they will use as a template for all project work moving forward.
CONTENT AND COPYWRITING
Attendees will learn how creating content and copywriting can be impactful. Attendees will learn how to navigate SEO and content spreadsheets, while discovering how to run a content project the most successful way.
CREATIVE CAMPAIGNS
What makes an advertising campaign successful? Impactful, amazing creative ideas! Learn how to tap into your creativity for marketing, email, advertising and branding.
BRANDING AND DIGITAL MARKETING
This module will provide an overview of branding and digital design, enabling attendees to learn to scope, plan and run a branding and digital design project.
PAID MEDIA
Attendees will be taken through the steps of campaign planning, proven methodology, forecasting and reporting, and will learn how to scope, plan and run a paid media campaign.
SOCIAL MEDIA
This module will provide an overview of social media for business. Attendees will appreciate the importance of social media marketing, and will learn how to scope, plan, run and measure a social media marketing project.
WEBSITE USABILITY
The course outlines the basics of website usability for business. Attendees will grasp the importance of website usability and will be expected to build a project plan, scope, plan and run a website usability project including audit.