PROGRAMME OVERVIEW
Here, at Digital Qube, we believe in empowering and upskilling women across the world! Our training programme has been developed by entrepreneur Rosie Seldon, who is a CHANGE-MAKER WITH AN UNWAVERING PASSION TO INSPIRE WOMEN IN BUSINESS. Having launched two successful businesses and been headhunted by Google to join their Digital Academy as a trainer, she has now joined forces with professional corporate trainer Francesca Cross, to create the Women Empowerment Talent Programme. Over the last 4 years, the company has helped many women return to work, often doubling or tripling their salaries along the way. By combining interactive training with work experience, this programme enables women to establish themselves in the fast-growing digital world and develop in-demand marketing and digital skills.
The result; a lifetime of career progression and opportunities. Whether you are shifting careers, planning a return to the workplace, or aspiring to become a successful woman entrepreneur, this programme will kick-start your personal career growth.
HOW IT WORKS
Apply
Apply to our Programme and become part of our network of digital and marketing professionals as you embark on a journey of personal and professional growth.
3–6 months coaching/work experience
Our 8-module course covers the fundamentals of digital marketing, providing you with up-to-date marketing skills and the opportunity to put theory into practice.
Authentic tasks
This is where this programme sets itself apart! Once you have mastered the theory you put it into practice through real-life projects. This is the game changer. Not only learning the theory but demonstrating you can do proves your skills in a real life work situation.
COURSE MODULES COVERED
PROJECT MANAGEMENT
Project management is the key to success! This module with cover the what, why and how of project management, highlighting the necessity of time-management, accountability and task dependency when delivering a digital project.
SEARCH ENGINE OPTIMISATION (SEO)
Achieving a top listing on the search engines is critical to online marketing success. There are many aspects to building your organic Google listings. We’ll train you on which SEO frameworks to use and how to apply it to your website and marketing.
CONTENT AND COPYWRITING
Creating impactful content and copywriting is critical to digital marketing success! We’ve run projects for all the top companies in the UAE and across the globe. You will learn how to run a content project the professional way.
CREATIVE CAMPAIGNS
What makes an advertising campaign successful? Impactful, amazing creative ideas! Learn how to tap into your creativity for marketing, email, advertising and branding.
BRANDING AND DIGITAL MARKETING
This module will provide an overview of branding and digital design, enabling attendees to learn to scope, plan and run a branding and digital design project.
PAID MEDIA
Throughout this module, you will be taken through the steps of campaign planning, proven methodology, forecasting and reporting, and will learn how to scope, plan and run a paid media campaign.
SOCIAL MEDIA
This module provides an overview of social media for business. Attendees will appreciate the importance of social media marketing, and will learn how to scope, plan, run and measure a social media marketing project.
WEBSITE USABILITY
The course outlines the basics of website usability for business. Attendees will grasp the importance of website usability and will be expected to build a project plan, scope, plan and run a website usability project including audit.