• Planning and strategy
• Paid and Display
• SEO
• Paid Search using Google Ads
• Social media marketing
• Content Marketing
• Email marketing
• Analytics
• Segmentation and Personas
• Micro Moments
• Mapping the customer journey
• App vs Sites
• Mobile and User Experience
• Content and Creative
• Measurement
• Harnessing the future of Innovation
• The core principles of best practice
• Creating a plan
• Building and managing communities
• The social media marketing toolkit
• Influencer Marketing
• Maximising engagement
• Crisis management
• Measuring success

This programme teaches participants the techniques and tools needed to understand and harness the opportunities provided by best practice in social media marketing. Students will learn how to leverage their company’s presence on social media platforms to generate more connections, build customer relationships and boost profits.