• The evolution of SEO
• The key elements of good SEO
• The process of SEO
• The tools used for SEO
• Keyword and competitive analysis
• On page and technical SEO
• Off page SEO, back links and outreach
• Measurement for SEO
• The pros and cons of Google Ads
• Building a robust strategy
• Account structures
• Targeting the best keywords
• Quality Score
• Successful bidding strategies
• Remarketing
• Successful measurement
• Content strategies
• The key elements of persuasion
• Creating a content schedule
• Generating ideas and creativity
• Multiple formats and repurposing
• Content and automated marketing
• Storytelling
• Content Marketing integration

This course highlights content marketing as the most effective method of building brand loyalty and growing sales, and explains the key elements of good SEO including on- and off-page SEO and the pros and cons of Google Ads.