Strategy & Digital Transformation

Nigel has extensive experience in advising clients on strategic marketing and delivering projects in response to specific business challenges. His work has ranged from focusing on media planning and innovation within agencies to working directly with businesses on their digital strategy and transformation.

Nigel’s career at WPP agencies involved managing media strategy for clients, such as Rolex and Nestle, and setting up the digital functions at JWT and Mindshare. On the client side, he helped develop and manage Barclays’ global media strategy as part of its One Barclays transformation and was part of Jaguar’s in-house strategic and creative agency (Spark44) planning the global re-positioning of the Jaguar brand and the launch of key models such as the F-TYPE. Nigel worked closely with home improvement business, Kingfisher, as part of the core digital transformation team. This involved developing their content and social media strategy for the launch of new brand GoodHome.

Since 2016 Nigel has worked as a Google Partner on its Digital Marketing Transformation programme delivering regular two-day Labs for global brands and agencies on both Brand Activation and Programmatic Strategy.