Digital Transformation & Marketing Trainer

Since 2005, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC, Microsoft and many more. Most recently, in the past 5 years, she has trained and coached over 5,000 business professionals around the world, in more than 50 face to face workshops and over 20 online courses.

Pilar became a Lead Facilitator for the Google Digital Academy in 2016, where she now trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her facilitation style is straightforward, energising, stimulating discussion and regularly inspiring listeners into action.

Pilar has also been a Course Leader for the Emeritus Institute of Management since 2017, advising students in the Columbia Business School and MIT online courses of Digital Marketing, Digital Strategy for Business and Platform Strategies.

She founded her own business in 2014, with a vision to help evolve an industry. Barrio Digital is a collective of digital professionals from all over the world, who use the power of community to deliver best-in-class consultancy and training. Pilar is deeply involved in learning and development, with a strong focus on e-learning. In 2018 and 2019 she helped IESE Business School in Barcelona create two of their star online courses Digital Mindset and Women Leadership.