PROGRAMME OVERVIEW
This programme covers all types of marketing and digital projects. What’s special about it is the unique blend of theory and on-the-job, authentic task experience. The experience part is key – so if you’re wanting a career change, planning a return to the workplace or searching for UAE-based experience, this is for you.
Brilliant marketing requires talent, but you first need to understand the fast-moving digital landscape in which successful businesses operate today. The Talent Programme is your way in.
Why choose this programme?
Based on Google Methodology, the Talent Programme was developed after working with Google Training Academy and 100s of clients across the world, with modules covering all aspects of digital marketing.
You’ll be learning new skills on a daily basis, attending interactive, theory-based workshops and then demonstrating this theory through real-life assignments. Digital Qube is based in UAE but we work with companies across the globe, from Europe to Australia.
HOW IT WORKS
Apply
Apply to join our talented group of digital and marketing professionals on a programme of personal and professional development.
3–6 months coaching/work experience
Our 8-module course covers the fundamentals of digital marketing, providing you with up-to-date marketing skills and the opportunity to put theory into practice.
Authentic tasks
Having mastered the theory, you will be able to put into practice what you’ve learnt through authentic task-based work throughout the module.
COURSE MODULES COVERED
PROJECT MANAGEMENT
Project management is the key to success! This module with cover the what, why and how of project management, highlighting the necessity of time-management, accountability and task dependency when delivering a digital project.
SEARCH ENGINE OPTIMISATION (SEO)
Achieving a top listing on the search engines is critical to online marketing success. There are many aspects to building your organic Google listings. We’ll train you on which SEO frameworks to use and how to apply it to your website and marketing.
CONTENT AND COPYWRITING
Creating impactful content and copywriting is crictical to digital marketing success! We’ve run projects for lal the top companies in the UAE and across the glove. You will learn how to run a content project the Digital Qube way!
CREATIVE CAMPAIGNS
What makes an advertising campaign successful? Impactful, amazing creative ideas! Learn how to tap into your creativity for marketing, email, advertising and branding.
BRANDING AND DIGITAL MARKETING
This module will provide an overview of branding and digital design, enabling attendees to learn to scope, plan and run a branding and digital design project.
PAID MEDIA
Throughout this module, you will be taken through the steps of campaign planning, proven methodology, forecasting and reporting, and will learn how to scope, plan and run a paid media campaign.
SOCIAL MEDIA
This module provides an overview of social media for business. Attendees will appreciate the importance of social media marketing, and will learn how to scope, plan, run and measure a social media marketing project.
WEBSITE USABILITY
The course outlines the basics of website usability for business. Attendees will grasp the importance of website usability and will be expected to build a project plan, scope, plan and run a website usability project including audit.